According to Habermas, as the economy colonizes the life-world, it changes the nature of any activities within the life-world that the economy colonizes. By using money to colonize the life-world, money becomes interwoven with many activities and thereby changes them. The example used in Allan is of sex: when money is used as a medium of exchange for sex, it changes the nature of the act. In the modern world, money is being used to colonize many aspects of the life-world, such as fitness, entertainment, spirituality, and other aspects.
What are some ways in which money has affected your own life-world?